When I was pregnant with my second child, Ava, someone told me about Publix's baby club. It is free to join. You will receive coupons for discounts and free baby supplies. It for stuff like diapers, food, and baby shampoo.
You can sign up online. Once you sign up you'll start getting the coupons through the mail. When your baby turns 2 years old you can then move on to there Preschool Pals club. It is a club for 2, 3, and 4 years old. Same deal with coupons, but different items for that age group.